stories – hype.science

Let’s talk about communicating science

Whales loom above you in the whale mall at the Brisbane Science Museum

On March 18, Professor Ian Chubb (Chief Scientist of Australia since 2011) addressed the National Press Club as part of a two day ‘Science Meets Parliament‘ event. The group that runs this event (Science and Technology Australia) have three very specific aims: to encourage scientific dialogue between industry, government, and the science and technology community, toContinue reading “Let’s talk about communicating science”

It’s all in the story

Have you ever reached the middle of a joke and realised that you’re missing some important information? It happens to everyone (truly, it does) but at the time it’s disheartening. You’ve lost your key message and the attention of your audience. Stories are integral to a brand: they promote connection with your audience and theyContinue reading “It’s all in the story”