Nutritional supplements

Selling through science (aka commercial hype)

So, we’ve looked at hype from a variety of sources (including scientists, journals and media), but what about those huge proponents of big promises – the commercial sector? The nutritional supplement industry in the USA, which made $11.5 billion in sales in 2012, is a easy example to make. In May 2014, the American FederalContinue reading “Selling through science (aka commercial hype)”