Just a short post today to make mention of an article in the Weekend Australia Inquirer section which dealt with Ebola in a surprisingly tasteful manner (if we by pass the title ‘death and danger on the seething front line of Ebola’). Jamie Walker, associate editor of the section, reported on developments in Ebola throughContinue reading “Everyone’s an expert on Ebola”
Tag Archives: media
Science with a bang: Making explosive claims about Mt. Fuji
A month ago, international headlines said that Japan’s iconic volcano – Mt Fuji – was in a critical state. The headlines originated with this a press release and interviews with the lead author from a study on seismic activities in Japan’s crust, Doctor Frolent Brenguier. Dr. Brenguier made some very interesting statements about Mt. Fuji.Continue reading “Science with a bang: Making explosive claims about Mt. Fuji”
It’s all in the story
Have you ever reached the middle of a joke and realised that you’re missing some important information? It happens to everyone (truly, it does) but at the time it’s disheartening. You’ve lost your key message and the attention of your audience. Stories are integral to a brand: they promote connection with your audience and theyContinue reading “It’s all in the story”
Social Media in a Crisis
An excellent article here details the effective way that the start-up company Buffer dealt with a crisis. When hackers interrupted their normal services, Buffer staff used Twitter, Facebook, and their blog to communicate with their users and assure them that appropriate measures were being taken to deal with the problem. By mitigating outrage with anContinue reading “Social Media in a Crisis”
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