IFLScience – a case of (positive) hype around science

If you haven’t heard of I Fucking Love Science (or IFLS for any sensitive readers out there) then let me give you a quick run down.¬†Established sometime in March 2012 by Elise Andrew, IFLS has accumulated over 18 million Facebook followers and over 120 000 followers on Twitter, which is pretty incredible given the readershipContinue reading “IFLScience – a case of (positive) hype around science”

Social Media in a Crisis

An excellent article here details the effective way that the start-up company Buffer dealt with a crisis. When hackers interrupted their normal services, Buffer staff used Twitter, Facebook, and their blog to communicate with their users and assure them that appropriate measures were being taken to deal with the problem. By mitigating outrage with anContinue reading “Social Media in a Crisis”